How red those petals are! They are like stains of blood… on the tablecloth.
It is not wise to find symbols in everything you see. It makes life too full of fears.
It was better to say that: stains of blood… are as lovely as… rose-petals.
Carmelo Bene – Salomè, 1972

Alessandro Di Massimo is a cross-disciplinary Italian artist based in Edinburgh. His practice combines installation, drawing, wall painting, sculpture and video exploring issues of every day life, political conflicts, human behaviours and relationships. In this process, Alessandro deconstructs iconic cultural imagery as a form of critique and analysis.

Di Massimo employs popular songs, films, flags, maps, art history and historical archives as a founding material for his work developed to expose the flaws of societal constructs and provoking dialogue around the power of common images, symbols and iconographies in the contemporary.

Images permeate various aspects of life, but because their familiarity, the contents inhabiting them are often overlooked. Nonetheless, they play a crucial role in shaping of today’s society. Di Massimo likes to define his work as an “intruder” in this process. Is there something else that these images, turned into a simulacrum of what they use to be, can tell? Is there anything else that can be told about these images?

Alessandro Di Massimo studied Set Design and Visual Art at Accademia Di Belle Arti in Rome. His work has been exhibited in Italy, United Kingdom, Poland, Spain and in other European countries. Recent shows include: The Rise and Fall of Your Chosen Empire, Ltd Ink Corporation, Edinburgh (solo), Acies at The Number Shop, Edinburgh (solo), Refraction at 24hourswindow, Glasgow International, Whole World Working (W.W.W.) at Collective Gallery, Edinburgh. He is currently based in Edinburgh and he is a studio member at Rhubaba.